Our Strategy & Business Model
Enabling next-generation manufacturing through digital fluid deposition.
Xaar develops differentiated inkjet technologies that help manufacturers transition from analogue production methods to digital manufacturing. Our strategy is to grow by expanding the use of our technology across attractive industrial markets while deepening relationships with OEMs and industrial customers.
Grow printhead sales through three drivers
Win more new applications
Expand into growth markets such as advanced manufacturing, electronics, industrial coatings, EV batteries and 3D printing.
Grow with existing customers
Support OEMs and system integrators as they increase adoption of digital manufacturing technologies.
Increase value per customer
Provide integrated solutions including printheads, fluid management systems, print systems and applications expertise.
How Our Business Model Works
What we sell
Printheads - The core technology used by OEMs and integrators within their equipment.
Fluid Management Systems - Systems that optimise fluid delivery and printing performance.
Integrated Equipment - Complete solutions developed for specialist industrial applications.
Application Expertise - Support that helps customers qualify and deploy solutions faster.
Recurring revenue dynamics
Once a customer has designed and qualified a Xaar printhead into a production system:
✅ Qualification cycles can take months or years
✅ Switching suppliers can require significant re-engineering
✅ End customers continue purchasing replacement printheads
✅ New applications create additional demand
✅ Customer relationships often become long term
This creates recurring demand and high switching costs.
Why We Are Well Positioned
The Group is positioned to benefit from two long-term trends:
Digital Manufacturing
Industries continue to move from analogue to digital production methods.
Sustainable Production
Digital manufacturing can reduce waste, improve efficiency and support more sustainable production processes
