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Our Competitive Advantage

Why Xaar wins

Xaar's proprietary technologies enable manufacturers to jet fluids that competing printhead platforms cannot reliably handle, creating a durable competitive advantage in advanced manufacturing applications including industrial coatings, electronics, EV batteries, adhesives and 3D printing.

Built on more than 35 years of inkjet innovation and supported by 147 active patents, Xaar's technology creates significant barriers to entry that are difficult to replicate.

The Challenge


Difficult fluids cannot be jetted reliably

Xaar's Solution


ThroughFlow Technology continuously recirculates fluid through the printhead, preventing sedimentation and nozzle blockage.

The Result


Higher viscosity fluids + new applications + customer advantage

Proprietary Technology


  • TF Technology

  • UHV capability

  • Patent portfolio

Application Expertise


  • Qualification support

  • Fluid optimisation

  • Decades of know-how

High barriers to adoption


  • Months to years of requalification cycles

  • High switching costs

  • Recurring printhead demand

Integrated Solution


  • Printheads

  • Fluid management

  • Systems expertise

Why this matters for shareholders

✅ Access to higher-value applications

✅ Lower competitive pressure

✅ Long customer requalification cycles

✅ High switching costs

✅ Recurring printhead revenue

✅ Exposure to structural growth markets

Investor Takeaway

When an OEM or manufacturer is evaluating inkjet for an advanced manufacturing application involving viscous functional fluids, Xaar is frequently the only printhead supplier that can pass technical qualification. This creates a structurally advantaged position in a growing set of high-value markets.