"Great technology, great people and a large market opportunity.”
John Mills, CEO
In April 2020 we announced new strategies across the business and are pleased to say that we have made good progress in implementing them. Whilst these strategies are focused on returning the business to profitability and growth in the medium term, the effect of some of these changes can already be seen.
The change in go-to-market strategy which included removing distribution channels, a clear pricing strategy, and a sales process that is focused on selling the printhead based on its technical merits and the value of the relationship with Xaar, has already started to reap rewards.
Over recent years Xaar has invested in excess of £70 million in its Thin Film development programme. Whilst that programme has stopped, the investment developed a significant portfolio of IP, some of which is now being deployed directly into our Bulk Printhead Technology platform.
This new platform, launching under the ImagineX brand name, will drive the next phase of Xaar’s success and enable industry-leading products across all market sectors. These products will deliver enhancements to the current portfolio by significantly improving speed and throughput, as well as resolution. Our future products will also provide additional capabilities to increase our addressable market, such as the ability to use aqueous fluids.
|A clear strategic vision|
|A differentiated offering|
ImagineX is Xaar's new bulk printhead platform using high laydown technology to power the next 30 years of innovation in inkjet capabilities.
The ImagineX platform will provide the basis for our next series of product launches, enhancing the capabilities of inkjet printing and opening additional opportunities for our OEM partners and end-users alike enabling us to push the boundaries of what's possible with powerful, reliable and efficient technology.
|Increased throw distance||Launched H2 2021 (Xaar Irix)||Image quality on curved media and reduced risk of head strike|
|High Frequency (48kHz)||Launched H1 2021 (Xaar Nitrox)||40% increase in speed and productivity|
|Aqueous compatibility||In beta development||Water based conductive inks and fluids|
|Robust nozzle plate||In test||Image quality maintained|
|High Frequency (57kHz)||In test||60% increase in speed and productivity|
|Ultra high frequency (150+kHz)||In test||Three fold increase in speed|
|High resolution||In development||Higher native resolution up to 1440npi|